Tuesday, September 27, 2022

Top-selling car colours in India: Blue beats black but nowhere close to the top

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A recent study conducted by German multinational chemical company BASF shows interesting trends in preferred automotive colours by consumers around the world and in India. One of the highlights was India’s shift, away from achromatic colours such as grey, white and black. The trend has not only been registered in India but in other Asia-Pacific countries as well. Here are the automotive colours that Indians showed a preference for in 2022.

Blue passed red at 8 percent while the latter dropped to 7 percent.

Blue passed red at 8 percent while the latter dropped to 7 percent.

While white remains to be the top seller at 40 percent and black colour preference grew by 7 percent, overall, achromatic colours have seen a drop of 1 percent in demand. Out of the pallet, white and silver are down by 3 percent and grey dropped by 2 percent. In other chromatic shades, blue passed red at 8 percent while the latter dropped to 7 percent of the overall preference share. Brown and beige held their share of 2 percent in 2022 and Gold was the least preferred colour at just 1 percent share.

Screenshot: BASF report

Screenshot: BASF report

A noteworthy trend that the study reported was the rise in the popularity of green colours. This applied to a wide variety of green shades ranging from teal to khaki. India has shown a shift towards preferring green shades that now take up 3 percent of the overall vehicles sold in the country.

A noteworthy trend that the study reported was the rise in the popularity of green colours.

A noteworthy trend that the study reported was the rise in the popularity of green colours.

On a wider scale, blue, red and brown were the top three chromatic colours preferred by the Asia-Pacific region. Overall shares of black and grey were also reported to be up while top ranker white lost ground, especially among SUV buyers.





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